Made for Kiwis,
by Kiwis

We’re here to help you cultivate your own abundance, to enable us to all share in the prosperity of Aotearoa and to build a fruitful future, together.
Ben Davin
Co-founder & Director
Ben is a financial technology professional with over 15 years of experience working in investment banking, operations and digital delivery across New Zealand and the UK. He’s led major initiatives at firms like RBS Equity Derivatives, Jarden, and Forsyth Barr, helping teams build smarter systems, improve transparency, and deliver better markets technology.
Feijoa brings together Ben’s background in finance and technology. Built using a modern, cloud-native architecture, Feijoa is designed to be simple, secure, and highly scalable – making it easy for Kiwis to build up their KiwiSaver balance with small, automatic contributions from everyday spending.
Ben holds degrees in physics and finance, along with a master’s in renewable energy systems. He’s passionate about building tools that are not just technically solid, but can genuinely make a difference
Mark White-Robinson
Co-founder & Director
Mark is a commercial advisor and lawyer with deep experience across New Zealand, Australia, and the wider Asia-Pacific region, including senior leadership roles at an NZX-listed telco. He has led major transformation initiatives across enterprise sales, commercial strategy, and risk ownership — and has overseen high-value, complex deals across managed services, M&A, finance, property, and dispute resolution.
With a passion for challenging the status quo, Mark brings a pragmatic lens to risk and value, focusing on solutions that work for everyone — balancing reward with responsibility. His work with Feijoa is the realisation of his love for technology and long-term investing: building a new, frictionless way for New Zealanders to grow their wealth through small, automatic contributions from everyday spending.
Mark holds an honours degree in Law and a Bachelor of Arts. Outside work, you’ll find him behind a camera or enjoying Wellington’s craft beer scene.
Download Feijoa and start saving for a brighter financial future today.
Register your interest to be one of the first users of Feijoa when it launches soon!