We are New Zealand’s PaySave company, transforming how Kiwis build a brighter financial future
Small round-ups.
Big impact
Feijoa grew out of the belief that KiwiSaver is good - but could be great.
New Zealand's KiwiSaver balances are low, and hundreds of thousands of members aren't contributing enough to earn the full Government top-up. Feijoa exists to close that gap, one round-up at a time.
Feijoa makes it possible for everyone to save for their future. Just set, forget and let your spare change round up on every purchase. Over time, these everyday savings quietly grow, moving you closer and closer to your financial goals.
The nation has spoken (and it likes Feijoa).
Kiwibank Start Up Pitch Breakfast
INFINZ 2026
Start up World Cup 2026
The automated wealth builder
Feijoa works with how people actually spend, not how a budgeting app wishes they would. No targets, no discipline required, just round-ups that accumulate every day in the background.
Set your round-up, choose your KiwiSaver account, pause any time. Nothing happens without you saying so.
Named after the fruit New Zealanders give away by the bag, Feijoa was built on the idea that prosperity is worth sharing, one round-up, one referral, one household at a time.
Meet the team
We're a small team who think saving shouldn't take effort, discipline, or a spreadsheet. We come from a range of backgrounds from banking, law, design, but share a belief that the best financial tool is one you don't have to think about
Ben Davin
Ben is a financial technology professional with over 15 years of experience working in investment banking, operations and digital delivery across New Zealand and the UK. He’s led major initiatives at firms like RBS Equity Derivatives, Jarden, and Forsyth Barr, helping teams build smarter systems, improve transparency, and deliver better markets technology.
Feijoa brings together Ben’s background in finance and technology. Built using a modern, cloud-native architecture, Feijoa is designed to be simple, secure, and highly scalable – making it easy for Kiwis to build up their KiwiSaver balance with small, automatic contributions from everyday spending.
Ben holds degrees in physics and finance, along with a master’s in renewable energy systems. He’s passionate about building tools that are not just technically solid, but can genuinely make a difference.
Mark White-Robinson
Co-Founder & Director
Mark is a commercial advisor and lawyer with deep experience across New Zealand, Australia, and the wider Asia-Pacific region, including senior leadership roles at an NZX-listed telco. He has led major transformation initiatives across enterprise sales, commercial strategy, and risk ownership — and has overseen high-value, complex deals across managed services, M&A, finance, property, and dispute resolution.
With a passion for challenging the status quo, Mark brings a pragmatic lens to risk and value, focusing on solutions that work for everyone — balancing reward with responsibility. His work with Feijoa is the realisation of his love for technology and long-term investing: building a new, frictionless way for New Zealanders to grow their wealth through small, automatic contributions from everyday spending.
Mark holds an honours degree in Law and a Bachelor of Arts. Outside work, you’ll find him behind a camera or enjoying Wellington’s craft beer scene.
Sam Bonner
Cloud and Platform
Sam is experienced software engineer with a track record of delivering high-grade enterprise systems in precision-critical domains including finance, wealth management, and wagering. Broad experience in backend software development and cloud infrastructure, solving complex problems in demanding, high-reliability environments.
Jared Mastrovich
App Development & UX
Jared is a software engineer with over 20 years of experience on projects of all sizes for NZ and international customers. Jared has experience throughout the entire technology stack, with a particular focus on mobile app development for the last decade. His experience spans various sectors, including government, finance, energy, and media.
Leah McNeil
Fractional CMO
Leah has worked with Feijoa since September 2025, supporting its launch PR activity before joining the team part time as Fractional CMO. In this role she oversees marketing communications across Feijoa’s agency and product partners.
Alongside her work with Feijoa, Leah continues to provide strategic communications and PR services through her Wellington-based consultancy. She has senior experience across public and private sectors, including in-house roles at the Insurance Council of New Zealand and Tourism New Zealand, and fractional support for Tourism Industry Aotearoa. She has consulted to clients including FENZ, Te Whatu Ora, Catalyst IT, Fishserve, Student Job Search and Central Pacific Housing. She brings a sound understanding of government processes and decision-making, and holds strong relationships across New Zealand media.
Andrew Treder
Brand and design lead
For the past 15 years, Andrew has led our team in building enduring brands across Aotearoa New Zealand and Australia, delivering award-winning work for organisations including Tilt Renewables, Mint Renewables, Infratil, N4L, Manawa Energy, NIWA, Organic Initiative, Z Energy, Feijoa and World of WearableArt.
Andrew has helped numerous organisations build powerful, memorable brands with bold, sustainable visions at their core. His track record demonstrates an ability to shape the strategic vision and visual identity of a brand, then bring it to life across a wide range of applications, from environmental design and wayfinding to digital campaigns, websites, apps and traditional media.
Andrew believes in the power of visual storytelling to invigorate communities, grow businesses, captivate audiences, shift perceptions and ultimately change the world.
Jason Wells
Chairman
Jason most recently was the CEO of Vital an NZX-listed critical communications organisation, with more than 20 years of executive experience in the telecommunications and technology sector. He has held C-suite positions in leading global multinationals, where he delivered growth, transformation, and sustainable value creation. At Vital, Jason led and redefined the company’s go-to-market model, successfully executed capital raises, and strengthened investor relations to support long-term growth.
Commercially savvy and strategically minded, he brings deep expertise in navigating complex markets, driving shareholder value, and fostering strong customer and stakeholder relationships to build a future-focused New Zealand.
Shawn Beck
Director
Shawn is an investor, company director and entrepreneur with 20 years’ experience in venture capital and private equity, including as a founding director of Pencarrow Private Equity. He has been a hands on director or chair of more than 15 companies across many industries and from start-up to large corporate. He has extensive experience in corporate finance and capital markets. He has also owned and operated consumer facing businesses. At Feijoa, Shawn brings these streams together and is helping build the business, develop partnerships and lay the foundations for rapid and profitable growth.
Cam Sanders
Director
Cam was a partner at Cato Brand Partners, a leading Australasian and global brand agency, for 28 years. His experience spans various large New Zealand companies, such as Infratil, Healthcare NZ, Wellington Airport, TSB Bank, Tilt Renewables, Mint Renewables, Trade Me, Manawa Energy and RealMe. Cam also spearheaded the transformative rebranding of Shell to Z Energy and the revitalisation of Wellington Airport's brand - leaving an indelible mark on the NZ infrastructure sector.
Now at the helm of EveryoneTM, Cam orchestrates seamless synergy between strategy and design teams, guiding projects from inception to fruition. Anchored in a commitment to client satisfaction, Cam's approach harmonises people, strategies and design. Cam's hallmark methodology centres around immersion, ensuring a nuanced understanding of business dynamics, stakeholders, and project deliverables. This is a practice that remains pivotal in developing valuable, distinct, and successful brand identities spanning three decades.
