Feijoa Co-founder Mark White-Robinson joined TVNZ Breakfast earlier today (Thursday 12 March), delivering a live 30-second pitch ahead of the Kiwibank Start Up Pitch Breakfast at the FinTechNZ Hui Taumata in Wellington.

The idea behind Feijoa is simple: saving should be as easy as spending. By rounding up everyday purchases and automatically investing the spare change, Feijoa helps to turn small, everyday transactions into consistent contributions that help to build KiwiSaver savings.

Participation in the Fintech Lab programme has been an important milestone for the Feijoa team. The appearance on Breakfast offered an opportunity to share Feijoa’s passion for frictionless saving with ever Kiwi.

Watch the full interview below.