In just three months, current Feijoa users are collectively contributing $1.4 million annually to KiwiSaver by automating their spare change, forecast to grow to more than $50 million over 25 years.

When Feijoa launched in September 2025, Co-Founders Ben Davin and Mark White-Robinson aimed to test whether New Zealanders would save more for retirement if it happened automatically through everyday spending.

The results exceeded expectations. Thousands of Kiwis signed up, contributing to their KiwiSaver savings without changing their lifestyles or budgeting habits.

"We modelled that customers would save around $2.00 per day through round-ups on everyday transactions." says Mark White-Robinson. "The actual figure is closer to $2.50, and while that difference sounds trivial, over decades, it isn't."

The resolution that requires no willpower

As New Zealanders set goals for 2026, Feijoa's first three months demonstrate the power of automating good financial habits. The $50 million projection assumes users do nothing more than continue their current spending patterns. No additional effort required.

“The Financial Services Council data shows 66% of New Zealanders don’t feel prepared for retirement, and the average KiwiSaver balance is just $37,000,” says Mark.

“Feijoa addresses this by making regular contributions an invisible habit — because the resolutions that succeed aren’t built on willpower or dramatic lifestyle changes, but on small, manageable shifts that compound over time.”

Around one million New Zealanders enrolled in KiwiSaver aren't contributing, missing out on government contributions that, alongside daily $2.50 in round-ups, could amount to $100,000 over a working lifetime.

“This shows that even modest Feijoa round-ups can help people qualify for the full annual government contribution.

"We're seeing grandparents and parents use our sharing feature to send round-ups to younger family members' KiwiSaver accounts," says Mark. "It's low effort but high impact for retirement outcomes."

Technology working quietly for your future

At current usage levels, Feijoa is redirecting millions of dollars into KiwiSaver savings each year. In 2026, the app will introduce rewards and new features to further encourage everyday saving.

"Feijoa's ambition is simple: make saving effortless using modern technology, and evolve KiwiSaver to fit everyday life," says Mark. "The early signals from our first three months suggest we're on the right track."