The team at Feijoa is super excited to be one of 15 fintech companies selected for Fintech Lab 2026, Creative HQ's accelerator programme supporting early-stage startups building financial technology in and for New Zealand.

“We're thrilled to be part of this year's cohort and want to extend a huge congratulations to the other fintech companies we are joining,” says Mark White-Robinson, Feijoa Co-Founder.

“This opportunity is timey for Feijoa as we work to help more Kiwis prepare for their financial futures through automated, everyday saving."

Since launching in September 2025, Feijoa has been making KiwiSaver contributions more accessible to the 1 million Kiwis who miss out on full government contributions – including self-employed workers, part-time workers, and those with irregular income who can't rely on PAYE deductions.

In just three months, current Feijoa users are collectively on track to contribute $1.4million a year extra to their KiwiSaver accounts, forecast to grow to more than $50 million over 25 years.

“Our ambition is simple – make saving effortless using modern technology and evolve KiwiSaver to fit everyday life.

"Being involved in Fintech Lab will help us scale our impact and reach more of the Kiwis who need simple, accessible tools to build their retirement savings," says Mark.

"With 66% of New Zealanders feeling unprepared for retirement and the average KiwiSaver balance sitting at just $37,000, the need for innovation in this space has never been greater."

Fintech Lab has a strong track record of supporting New Zealand fintech success stories, with alumni including Sharesies and Hnry. Programme startups have collectively raised over $300 million.