Feijoa is the new, innovative savings tool designed to make saving easy and accessible for all Kiwis, automatically rounding up everyday purchases and saving the difference into one or more KiwiSaver accounts.

Driven by a passion for making saving and investment accessible for everyone, New Zealand Co-Founders Ben Davin and Mark White-Robinson have developed Feijoa to help Kiwis grow their KiwiSaver balances to set them up for the future.

“Conversations about investing are often based around large sums, but this overlooks the power of investing a little, every day, which is much more attainable and realistic,” says Mark White-Robinson, Co-Founder.

“This is why we built Feijoa, to give people a tool that takes the everyday small change they might not think much about, automatically invests it into their KiwiSaver accounts to quietly build savings, and benefit from compounding and long-term growth to give them a brighter financial future.”

The app’s launch is timely – data from the Financial Services Council’s 2025 Financial Resilience Index1 shows that 55% of New Zealanders are worrying about money on a daily or weekly basis and 66% don’t feel prepared for retirement.

“Add to this New Zealand’s notoriously low average balance, just $37,000, and the 1.55 million Kiwis who have missed out on the full Government contribution because they either didn’t contribute quite enough or didn’t realise they were eligible,” says Mark.

“It is clear that we need to do something different to help Kiwis prepare for their future, Feijoa aims to do exactly this by making regular, manageable savings an invisible habit.”

The app’s innovative ability to link to multiple KiwiSaver accounts makes it possible to split savings with whanau and friends too. The recent lowering of age for receiving Government KiwiSaver contributions will make this an attractive tool for parents wanting to help their teens prepare for the future. Retired people too can use the app and share the ‘Round-Ups’ on their daily transactions with people they care about.

It will also be a game-changer for self-employed and part-time workers who do not contribute to their KiwiSaver accounts through payroll, with the app making regular contributions automatic and easy.

“While your KiwiSaver savings shouldn’t be a set and forget, how you contribute can be.

“By automatically feeding KiwiSaver accounts with small, regular contributions, we can transform how we save for our first home, retirement or help our kids or grandkids be prepared for their futures. We are really excited about how this is going to help all Kiwis.”

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