In its first year, Feijoa has shown that technology is the under-used tool that provides all Kiwis a frictionless way to build wealth automatically.

New Zealand round-up savings tool Feijoa today marks its first year of operation, with over 7,000 active users now growing their KiwiSaver balances automatically through everyday spending. Collectively, those users are contributing over $4.5 million a year to their KiwiSaver accounts, a figure projected to grow to more than $200 million by the time they retire.

Feijoa launched in September 2025 with the simple proposition that by removing the friction to saving they could help more New Zealanders save for retirement.

"Until now, the default response to low saving has been to ask people to change their behaviour," says Mark White-Robinson, Co-Founder of Feijoa. "We think the more useful lever is technology that works with existing behaviour instead of against it."

Self-employed New Zealanders make up roughly a third of Feijoa's user base, a group that has historically been harder to reach through payroll-based savings tools. Feijoa is also used by first home buyers, families building retirement savings, and grandparents sharing their round-ups to their grandchildren's KiwiSaver accounts.

Feijoa also confirmed a $925,000 equity raise from a group of New Zealand investors during its first year, funding it says will go toward new features and partnerships to reach more Kiwis through the people they already trust with their money.

The company's year-one partnerships, including with MAS, Koura and Mercer, mean KiwiSaver providers see the value of offering round-ups directly to their own members.

"Our results show that when saving happens in the background of everyday life, more people save, and they keep saving," says White-Robinson. "That's the difference we set out to make, and we can’t wait to grow on this in the coming year.”